When writing or speaking, you need to be aware of which words you use and why. It’s not enough to know what a word’s definition means. You need to know how it lands with the people you’re talking to. Different people have different ways of thinking about words. What may be a positive word for one may be a negative one for another. For example, while on a run downtown Toronto, I saw a sign that read Portland St. This sign made me think of Portland, Oregon, a city that’s been ravaged by the excess of ideology. For someone else, Portland might mean a city where people are principled and taking action toward social justice. Whatever you choose to say, you need to be deliberate about it.