In the traditional publishing world, books are the fruit of a collaboration between an author and an editor. It’s impossible to overstate the importance of the editor. The editor acts on behalf of the audience and the publishing company. After all, giving a book deal to an author is a business decision—it’s an investment. From the publisher’s company, the book needs to yield a return, and the editor helps in ensuring the book will yield a return. But if you’re not going to take the traditional publishing route, then you still need someone to help you with your book. Arguably, it’s even more important for you to have someone to help you.