A client asked how to bridge the gap between being structured and being generic. The truth is that structure doesn’t need to be generic. The problem with book and content coaches is they put a bandaid on the problem of structure. They say, “put these elements in this order” when in fact the order doesn’t matter much. Sure, some things need to go at the beginning and others at the end. But, if you want to write something compelling, you need to trust your creative instincts and let the structure come to you.