Stories sell, but how do you write a story? Not every piece of information in your hand is a story, but it can become one if you make it so. Remember that a story is made of someone doing something. There needs to be a character and an important action. These two elements create a journey, and the journey creates a change. The character’s action is made in order to solve a problem. But the character can’t resolve the problem right away. He or she needs to change and become better to do so. By the end of the story, the character is a new person, which gives people the hope of transformation for themselves.