The Word Leader Podcast

303. Create Stories Out of Thin Air

November 12, 2021 Leandre Larouche
The Word Leader Podcast
303. Create Stories Out of Thin Air
Show Notes

Stories sell, but how do you write a story? Not every piece of information in your hand is a story, but it can become one if you make it so. Remember that a story is made of someone doing something. There needs to be a character and an important action. These two elements create a journey, and the journey creates a change. The character’s action is made in order to solve a problem. But the character can’t resolve the problem right away. He or she needs to change and become better to do so. By the end of the story, the character is a new person, which gives people the hope of transformation for themselves.

 

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